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Applying innovative and proven approaches to improve infant and young child feeding practices in Nigeria


ALIVE & THRIVE (A&T), FUNDED BY THE BILL & MELINDA GATES FOUNDATION AND MANAGED BY FHI 360, is an initiative to save lives, prevent illness, and ensure healthy growth and development in infants through improved breastfeeding and complementary feeding practices. A&T uses a four-component framework to do so: (1) policy/advocacy; (2) interpersonal communication and community mobilization; (3) mass communication; and (4) strategic use of data.

In its first five years (2009 to 2014), A&T demonstrated that innovative approaches to improving feeding practices could be delivered with impact and at scale in three country contexts: Bangladesh, Ethiopia, and Viet Nam.

  • More than 11 million mothers of children under 2 years of age were reached through interpersonal communication and/or mass media.
  • 80 percent exclusive breastfeeding rates were achieved in Bangladesh and Ethiopia program areas. In Viet Nam, where initial levels were lower than 20 percent, the rate tripled.
  • A&T is applying and adapting tested, proven approaches and tools in Burkina Faso, India, Southeast Asia, and now Nigeria to scale up infant and young childfeeding practices (IYCF).


In Nigeria, A&T will work with the Government of Nigeria and other key stakeholders to increase and improve IYCF in metropolitan Lagos and in rural and urban Kaduna State. A&T’s four-component framework will be applied in both areas. Advocacy efforts will also be initiated with public and
private sector partners at the national level. This brief describes A&T’s multicomponent approach for improving infant and young child feeding practices to reduce newborn and infant mortality in Nigeria.

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“Alive & Thrive (A&T) is an initiative to save lives, prevent illness, and ensure healthy growth and development through improved breastfeeding and complementary feeding practices. Good nutrition in the first 1,000 days, from pregnancy to two years of age, is critical to enable all children to lead healthier and more productive lives. A&T has support from the Bill & Melinda Gates Foundation to improve infant and young child feeding practices in Nigeria. For the latest procurement opportunities, visit http://aliveandthrive.org/about-us/procurement-solicitation/



WEBSITE: www.aliveandthrive.org
E-MAIL: aliveandthrive@fhi360.org
TWITTER: @aliveandthrive
BLOG: www.lessguess.wordpress.com
FACEBOOK: www.facebook.com/fhi360.aliveandthrive
YOUTUBE: www.youtube.com/aliveandthrive

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